Saturated Markets: A Myth

You’ve heard it, maybe even experienced it. Going into a market and realizing there hundreds of thousands of “you” (your product/service”). 

But that’s where the myth lies. Okay- perhaps not a myth more of a half truth. 

Regardless. What I mean when I say it’s a myth. Are people- MORE THAN EVER- are yearning for something more. But that more isn’t materialist. It’s soulful, fulfillment, mindfulness, experiences, better health and unique memories with their loved ones. 

Community and connection are the next currencies in this digital / AI world. If your product / service has the slightest bit of uniques ness, non cookie cutter, copy & paste experience. You will dominate. 

So is the market saturated? Perhaps with all the same stuff. Which means the canvas is open- and it’s not so saturated after all.